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Five of Kakao’s Daum Webtoon Titles to Appear on Chinese Screens through Partnership with Huace Group [Seoul, South Korea - March 14, 2016] Kakao today announced that it partnered with Huace Group, China’s number one comprehensive film and TV media group, to bring five of its popular Daum Webtoon titles to the screens in China. Kakao and Huace group signed deals for four of its webtoons, with one additional title to follow imminently. Daum Webtoon is Kakao’s web comic platform which first introduced the concept and format of ‘webtoons’ in 2003. Since then, it has gained a solid reputation for offering titles with strong storylines and fully-formed characters.Through this deal, select Daum Webtoon titles will be reproduced into movies, TV dramas or web dramas and distributed across China. The titles include Girl in the Mirror, Help! Breakup Ghost, Just One Shot, Cashero, and My Boss Dies Once a Day. All are proven hits in Korea, and are expected to appeal to Chinese fans thanks to their engaging, unique storylines and high adaptability to the Chinese culture.Huace Group is a major media group which produces more than 1,000 TV dramas per year in China alone. In 2014 it added a movie production arm Huace Film, to its portfolio to expand its reach and influence in the film business. This deal provides Huace with valuable high quality stories that can be produced into different forms, while providing Kakao with an opportunity to help its authors reach fans across mainland China.Daum Webtoon’s impressive resume of delivering high quality, blockbuster content helped many of Daum Webtoon’s titles to be reproduced into secondary content, mainly to big screens. Webtoon-to-film adaptations such as “Moss (Iggi)” and “Secretly, Greatly” have lead to box office records, and the hottest TV drama of 2014 “Misaeng (Incomplete Life)” helped stir up a new wave in the Korean webtoon market. Webtoon titles stated being recognized for its value as intellectual property that can be spun into secondary markets including movies, TV series, web dramas, paperback publications and even character items.In addition to its vertical expansion, Daum Webtoon has been furthering its influence in the global market, helping its talented artists reach a larger global audience. Today, 50 titles, approximately 10% of the platform’s 500 official titles, are now available in the US and in China with the support from Kakao.Iggy Park, head of Kakao’s Daum Webtoon team said “It is a great pleasure to help our authors reach out to their current and potential fans in China through the screens” and continued, “This marks a meaningful beginning of our effort to bring powerful webtoon content to the global screens.”Jon Chiew, Head of Global Business at Huace Films said “Leveraging the best of our capabilities and infrastructure, we are confident that we can bring out the utmost value from each of the five titles” and continued “As a leader in the field of cultural exchange, we will continue to discover and introduce more valuable content to the Chinese viewers.”# # #[Appendix 1] Webtoon pagesGirl in the Mirror: http://webtoon.daum.net/webtoon/view/mirror_girlHelp! Breakup Ghost: http://webtoon.daum.net/webtoon/view/breakupJust One Shot: http://webtoon.daum.net/webtoon/view/justoneshotMy Boss Dies Once a Day: http://webtoon.daum.net/webtoon/view/verygoodCashero: http://webtoon.daum.net/webtoon/view/cashero 2016.03.14
John Jung CBO of Kakao to Present at MWC 2016 “Key to on-demand services, is two-sided personalization”[Seoul, South Korea – February 17, 2016] Kakao Corp. (CEO Ji-Hoon Rim), the provider of mobile messaging platform Kakao Talk and Korea’s most successful on-demand service Kakao Taxi, announced that its CBO John Jung will be presenting at the 25th of Feb at the Mobile World Congress 2016, taking place in Barcelona Spain.John will be speaking at the ‘Personalization and the On-demand Economy” conference session, which will take place at Auditorium 3 in Hall 4 of Fira Grand via (the MWC venue), starting at 11 am, February 25th. Here, he will share valuable lessons and insights on how Kakao brought Kakao Taxi to such fast growth and success in Korea.Kakao Taxi is a service which has successfully adopted two-sided personalization, reflecting both the needs of the taxi drivers and the passengers. Thanks to a such an approach, Kakao Taxi has already attracted more than 200 thousand out of Korea’s 250 thousand registered drivers and is receiving more than 700,000 requests a day, recording 72 million accumulated requests in just 10 months. As Korea’s number one taxi hailing app, it is recognized as one of the most successful on-demand services in the country.John played a pivotal role in bringing Kakao Taxi to where it is today, having led the initial planning, launch and phenomenal growth of the service. When everyone else was focused on just the end users – the passengers—John argued that Kakao needs to understand the providers of the taxi service – the drivers – and develop an app that eliminates the inconveniences and discomfort of the drivers. Under this mission, the team held continuous meetings with taxi drivers, taxi companies and organizations, and designed a drivers’ app that was most fit for the drivers. Then, the passenger app was designed to reflect the passengers’ needs while maintaining balance with the passengers app. With Kakao Taxi proving the strategy to be a meaningful one, Kakao is now accelerating momentum in its on-demand businesses.John Jung, CBO of Kakao said “It is an honor to be invited as a speaker for this conference session at the MWC, as it demonstrates Kakao Taxi’s recognition as global success case in the on-demand economy” and continued, “Kakao believes in providing services that are best fitted to satisfy both sides - the provider side and the receiver side - of the service. I hope that by sharing our learned lessons and know-hows, we can expect to see the rise of new innovative on-demand services that bring innovations to users’ everyday lives.”Meanwhile, John continues to bring new, bold ideas and experiments to Kakao. Kakao introduced the country’s first premium taxi service Kakao Taxi Black in Nov 2015, and is planning to launch Kakao Driver, a designated driver service and Kakao Hairshop, a hair style review and reservation service in the first half of 2016. By providing more convenient on-demand services, John hopes to help bring added convenience to the end users while helping enhance the working environment of the middle service providers. [end]# # # 2016.02.17

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