Kakao continues to strengthen interpersonal communication, connect people to the world and again to a bigger world in a flexible and friendly manner. Kakao’s CI combines an exclusive font that embodies Kakao’s characteristics with Kakao’s familiar yellow color for a design that can easily be used in various media.
Kakao Yellow, which was first applied to KakaoTalk’s speech bubble symbol, represents the start of communication.
Let’s say there’s a person named ‘Brian’. The sound that comes out of his mouth is ‘Brian’s voice’ and no other’s. Likewise, we don’t call Kakao’s voice by any other name.
Kakao letters, which is a vital part of Kakao, is written in the Kakao Font. Kakao will use Kakao Font so that Kakao’s Voice is heard by more of our users.
Typography acts as the “voice” of a brand when communicating with users or customers.
A consistent font delivers the brand’s many messages with a single voice and greatly contributes to creating the brand’s identity. Therefore, Kakao developed an exclusive brand font because Kakao needed a single voice for Kakao and our many affiliated brands to grow and be appreciated as a single brand.