KaKao

- Competed among 272 innovation projects from 49 countries worldwide

- Recognized globally for user centered insurance innovation on KakaoTalk

 

[July 28, 2025] Kakao Pay Insurance (CEO Jang Young-geun) won the Bronze Award in the Insurance Technology (Insurtech) category at the Global Insurance Innovation Awards 2025, reaffirming its digital innovation and competitiveness in the global market.

 

This year’s awards featured 272 innovation projects from 49 countries. A judging panel of global insurance experts and academics evaluated entries based on originality, tangible results, scalability, and maturity.

 

Kakao Pay Insurance received high praise for lowering barriers to insurance by providing lifestyle based products closely connected to users’ daily lives through KakaoTalk in a simple and convenient way. In particular, its one stop insurance experience that enables users to search, subscribe, claim, and consult within KakaoTalk without installing a separate app drew attention from judges. Its user centered UI/UX, personalized coverage design, and streamlined subscription and claim process were also recognized as mobile optimized innovations.

 

These service innovations have led to substantial results. Major products such as travel insurance and mobile phone insurance have driven strong performance, with the company surpassing 5 million cumulative subscribers just two years after its release. This milestone shows that its user centered insurance innovations are resonating strongly with the market.

 

This latest award marks Kakao Pay Insurance’s third international recognition, following two global honors last year. In November 2023, the company was named “Digital Insurer of the Year” at the Asia Insurance Industry Awards 2024, and in December it became the first Korean company to be listed as one of the “5-Star Insurance Innovators 2024” by global insurance media outlet Insurance Business.

 

CEO Jang Young-geun stated, “Kakao Pay Insurance is now recognized not only in Korea but also globally as a leading example of digital insurance innovation. We will continue to challenge ourselves and evolve by pursuing user centered insurance service innovation.”

 

Celebrating its 10th anniversary this year, the Innovation in Insurance Awards is a globally prestigious ceremony co-hosted by Qorus, a global financial and insurance collaboration platform, and IT service company NTT DATA. Each year, it honors projects that lead the future of the industry in areas such as customer experience, product and service innovation, sustainability, and technology advancement. (E.O.D.)