KaKao

- Collaborations with various partners, including Olive Young, Musinsa, and Hyundai Department Store to enhance everyday usability of AI

- Introducing “Home” and “MY” menus for user-driven agent management and menu customization

- Service to be expanded by collaborating with a wide range of partners, completing a virtuous cycle based on user convenience

 

[March 24, 2026] Kakao has revamped its Kakao Tools service within “ChatGPT for Kakao,” marking a major step toward expanding its AI agent system through closer collaboration with external partners.

 

On March 24, Kakao (CEO Shina Chung) announced that it has added services from leading partners across various industries to Kakao Tools, including Olive Young, Musinsa, Hyundai Department Store, Samjjeomsam, MyRealTrip, Saramin, and W Table. With this update, users can now also access affiliate services such as KakaoBank and Kakao Golf Reservation alongside external partner services.

 

Kakao Tools is an AI agent service that integrates a wide range of internal and external services of Kakao’s system. Previously, it expanded user convenience by focusing on Kakao’s core services such as gifting, reservations, Kakao Map, and Talk Calendar, as well as affiliate services including Melon, Kakao T, and Kakao Pay.

 

Through this expansion, users can now seamlessly access services across everyday categories—such as beauty, fashion, retail, tax, travel, employment, and food—within a single chatroom interface. For example, when a user asks, “Can you recommend a sunscreen suitable for dry skin?” or “Suggest a list of denim jackets for a cherry blossom picnic in April,” Kakao Tools can provide relevant answers or results through integrated partner services.

 

Kakao has also enhanced the user experience by introducing a more structured service discovery system and a personalized AI agent management space. A dedicated “Home” menu for Kakao Tools has been newly added, allowing users to intuitively explore and utilize services through curated sections such as “Popular” and “Recommended” tabs. In the “MY” menu, users can directly add or remove services to customize and manage their preferred AI agent environment.

 

Starting with this revamp, Kakao plans to continue expanding partnerships to further enhance the usability of Kakao Tools and advance its “everyday AI” strategy based on AI agents.

 

Yongha Yoo, Kakao’s AI Connect Performance Lead, stated, “Through close collaboration with partners across diverse industries, we aim to create an environment where AI agents seamlessly integrate into users’ daily lives. By continuously expanding the AI agent system, we will build a virtuous cycle that adds user convenience.” (E.O.D.)