Press Release
2003.03.12
Daum to start e-branding with Coca Cola Korea
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Daum Communications (www.daum.net) announced it contracted a newly launched product,“Cherry Coke“ online marketing with Coca Cola Korea. Daum introduces e-branding since it is only portal site for “Cherry Coke“ marketing communication.
Daum will practice 1) teaser advertising and marketing with “Cherry Jjang“ character and Daum avatar, 2)tranding advertising with Daum front page, 3) Pin Point advertising to hanmail users who proportion more than 70f domestic email users 4) Emoticon service of Daum messenger, alarming service and other events with Coca Cola Korea.
Daum will practice 1) teaser advertising and marketing with “Cherry Jjang“ character and Daum avatar, 2)tranding advertising with Daum front page, 3) Pin Point advertising to hanmail users who proportion more than 70f domestic email users 4) Emoticon service of Daum messenger, alarming service and other events with Coca Cola Korea.
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