소식Press Release
2003.03.31
Daum to reform its front page
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Daum Communications (www.daum.net) introduced the reformed front page with distributing 77 services and contents on March 31.
Daum emphasized its search service and news service by arranging then relatively on top and in the middle of the front page. It enables easier, faster search for more correct and proficient information as well as more active two-way communications with the front page.
Moreover, the reformed front page provides different content distributions according to users“ age and gender. Such developed CRM will highlight marketing effects as well as advertising effects. For example, Daum shopping, posited on the right hand of the screen, will show different products according to age and gender of users. With such improved and unique marketing, an increase in advertising revenue is expected.
Daum emphasized its search service and news service by arranging then relatively on top and in the middle of the front page. It enables easier, faster search for more correct and proficient information as well as more active two-way communications with the front page.
Moreover, the reformed front page provides different content distributions according to users“ age and gender. Such developed CRM will highlight marketing effects as well as advertising effects. For example, Daum shopping, posited on the right hand of the screen, will show different products according to age and gender of users. With such improved and unique marketing, an increase in advertising revenue is expected.
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