Press Release October 04, 2005

Daum opens an image-based community service ‘Pie’

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October 4, 2005 - Daum Communications(www.daum.net) opens a new image-based community service ‘Daum Pie(http://pie.daum.net) on October 5.

’Daum Pie’ is a service allowing users to put images of common interest together making one community (pie). Apart from the traditional communities mostly based on text, Pie focuses visual sides providing users with opportunities to express their emotions and share images.

Pie has 9 popular categories such as ⊂people/life ⊂travel/food ⊂celebrities ⊂drama/movies ⊂fashion ⊂mania/digital ⊂sports/games ⊂fun/bizarre images and ⊂others. One is not required to subscribe to the Pie service. Instead, a user can open his/her Pie by punching in a key word. All one need to do to take part in somebody else’s Pie is to contribute an image serving that Pie’s theme. Also, one can join other users in the reply game using Texticons (image fonts).

Pie’s major features are: ⊂ it can be easily opened or subscribed only by image register; ⊂ it is linked with other communities like Cafes, Planet and blogs and ⊂ it has ‘Wave Surfing’ allowing easy access to the key words in the same category.

For example, if you open up a Pie under the key word of ‘Welcome to Dongmakgol’, images related to the movie from the background to actors will be registered building a unique visual bond among the community users.

Daum explains that it designed the Pie focusing on the visual contents as a new means for networking among the ‘Post Digital Generation’. People of this generation actively use digital gadgets and Internet to express themselves. The generation refers to those belong to the age bracket 13-24, born after the Internet infrastructure was in place. These people are active in showing who they are and digital machines and on-line are their favorite means to do that.

Ms. Kim Ja-young, the head of Media Division of Daum said: “Pie was designed to function as a community for the age group of mid teens to early twenties. Pie will be the next generation community service linking information of common interest and personal media service for networking.”

At the opening of the Pie service, Daum hosts an event . This event will select 450 users who make Pies with diverse themes with good images best serving the themes. The awards for the winners worth 5.5 million won include travel to Japan, digital cameras and MP3.

The community service was named Pie as it similar to the process of pie baking, with the expectations of cooking and joy of sharing pieces after completion.
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