KaKao

[Press Release - Korea]

KakaoTalk, No.1 Mobile Messenger in User Engagment

[Seoul, Korea - January 6, 2014]  Research conducted by Mobidia, a mobile analytics company, revealed that KakaoTalk was the number one mobile messenger in terms of time spent, and the second most used messenger in the world after WhatsApp, according to BusinessInsider India.

According to the news report, Mobidia tracked usage on "millions" of Android smartphones worldwide, to find out which messaging apps were being used the most. To evaluate user engagement for a certain app, the mobile analytics company measured the amount of time an app was opened in the foreground, with the smartphone screen on (i.e. not running in the background).

Results revealed that:

• KakaoTalk users averaged 213 minutes in terms of time spent using the app during the measured period of Oct.26 -Nov.2, followed by WhatsApp, whose users spent an average of 195 minutes with the app.
  
• The research also included analysis of the actual usage of mobile messaging apps. Within the measured period (Oct.26-Nov.2), KakaoTalk revealed the second highest usage rate.  KakaoTalk was used by 23% of Android smartphone users worldwide, followed by WhatsApp which recorded a 41% penetration rate.
  
• The messengers that were analyzed for this research include: KakaoTalk, WhatsApp, Kik Messenger, LINE, WeChat, BBM, SnapChat, Viber, Skype, Tango, Facebook Messenger.
  

This is an especially interesting finding, especially since it shows that the number of user subscriptions does not necessarily reflect the actual usage of a messaging app.

Find below the article by BusinessInsider for further insight.

Title: WhatsApp Has The Biggest Audience On Android, But Kakao Talk Leads In Time-Spend

URL: http://www.businessinsider.in/WhatsApp-Has-The-Biggest-Audience-On-Android-But-Kakao-Talk-Leads-In-Time-Spend/articleshow/28293714.cms

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