KaKao

[Press Release - Korea]

 

100 Million Users Go KaTalk KaTalk!

 

 

[Seoul, Korea - July 2, 2013] Kakao, the provider of mobile messenger service KakaoTalk, today announced that KakaoTalk has hit 100 million users, 3 years and 3 months since the service’s launch in March 2010. The 100 millionth user registration occurred on July 2nd,  9:03 a.m. Korean standard time.

 

KakaoTalk recorded 10 million users in April 2011, 50 million users in June 2012, and 90 million users this May. The speed of user growth has increased significantly in the recent months, taking just two months to obtain an additional 10 million users after reaching 90 million, as opposed to the average of four months. The expedited growth is attributed to Kakao’s recent marketing and localization activities in the global market.

 

Kakao has attributed its success to three core factors. First, Kakao has shown relentless dedication to ‘innovation in communication’ with a user focused approach. Projects like the ‘100 improvements suggested by users’ campaign was a part of this initiative. Next, Kakao has been at the forefront of discovering new wasy to povide a novel entertainment element in chatting, through features such as VoiceTalk, Gifting, and Chatting Plus. Lastly, Kakao has been the first and most successful in transitioning from a mobile messenger to a mobile social platform that supports mobile commerce (Gifting), ads (PlusFriends), games (Kakao Games), and more, based on KakaoTalk’s overwhelming usage and network power.

 

Meanwhile, Kakao continues its journey to become a global mobile social platform, engaging in active mass marketing and localization activities in SEA markets with high mobile growth potential.