AI Ethics

Creating a healthy digital culture with technology and people

KakaoGroup’s Guidelines For
Responsible AI

March, 2023
Universal principles
  • 1. Social ethics

    We are committed to ensuring that all our efforts in artificial intelligence (AI) align with social ethics, with the goal of advancing human welfare and well-being.

Top taxonomies
  • 2. Inclusivity

    We recognize that providing inclusive AI technology is a key responsibility of digital companies. We are dedicated to creating an environment where all users, regardless of age or disability, can equally access and benefit from AI technology. We are committed to ensuring that AI technology and services are inclusive and accessible across all sectors of society.

  • 3. Human rights

    Our goal is to uphold human rights throughout the entire process of developing and utilizing AI technology. We aim to establish preventive and responsive measures to protect stakeholders’ rights in situations where AI technology may fall short.

Subcategories
  • 4. Non-discrimination and non-bias

    We are committed to preventing AI from causing discrimination or making biased decisions based on gender, race, ethnicity, religion, or other such factors.

  • 5. Transparency

    We continuously inform users about the purpose, application, and potential risks of the AI technology integrated into our services. To this end, we provide accurate information while maintaining the company’s competitive advantage.

  • 6. Security, safeguards, and independence

    We establish a security system in compliance with legal requirements to protect AI systems and data from external attacks and malicious use. We implement safeguards and response systems to address abnormal AI operations and unforeseen situations, ensuring reliable service delivery. We place strict measures to prevent AI from being compromised or influenced by external or internal factors.

  • 7. Privacy

    We protect users’ privacy throughout the entire process of developing and utilizing AI technology. We implement personal data protection procedures in line with relevant regulations and take measures to prevent and respond to the misuse of personal information.

  • 8. User protection

    We effectively integrate user protection policies mandated by various laws and regulations into our AI technology. We establish safe preventive procedures to protect users’ rights and continuously verify that these procedures function effectively.

  • 9. Vigilance regarding adverse effects

    We acknowledge the limitations of AI technology and prepare for potential social outcomes that may differ from the intended design. When needed, we seek solutions by collaborating with relevant experts.

  • 10. User autonomy

    In the course of human-AI interactions, we endeavor to ensure that the human does not overly depend on the AI in ways that undermine the autonomy of users or jeopardize their physical, psychological, or social safety.

More detailed information can be found in the Brunch Story(Open a new window). For Kakao Algorithm Ethics(2018), click here(Open a new window).